For over a decade, Joshua Willig has advised SMBs, large corporates, and universities on strategy, finance, commercialization, and brand alignment with global consumer trends — most notably as Senior Vice President at GE Capital Industrial Finance, where he supported organizations in monetizing sustainable infrastructure and optimizing capital structures.
He is passionate about leveraging business as a force for good — using products, services, and market design to enhance consumer quality of life and create scalable social impact.
As founder of Robinhood Coliving, Joshua scaled a health and wellness startup across India, delivering total health solutions to professional service industries and remote workforces. Under his leadership, the organization launched a Himalayan valley’s first daily waste collection service — uniting public officials and private enterprises to improve environmental outcomes and community well-being.
Most recently, he served as Executive Director of Reshoring America, a national nonprofit helping U.S. SMBs navigate global trade environments and supply chain disruptions.